Yesports
Brand Guidelines
Yesports is the world’s first eSports web 3.0 engagement platform that provides access to exclusive content, community initiatives, merchandise, and more by acquiring or holding eSports NFTs in a fan-only private metaverse experience.
In 2022, Yesports was looking for a brand uplift based on their existing logo, and to set up a light brand guidelines for external communications with their business partners.
Bringing all the players an immersed, futuristic, fun and exciting digital world, Yesports brandmark is working well in neon blue with an outer glow on dark backgrounds. Alternatively, neon orange, neon pink and neon green are the supportive palettes to use. As the logotype is wide and bold, Termina font and Monsterrat font are perfect choices for the brand.
