YoPRO
Feed your progress
In early 2025, we partnered with Danone YoPRO to launch their Global Adapt campaign, introducing the new tagline "Feed Your Progress" alongside a refreshed art direction for key visuals. This new look features dynamic imagery of athletic talents and a brand new bolt product layout.
The campaign rolled out in two phases: awareness and consideration. To build brand awareness in the Australian market, we leveraged powerful visuals of sports talent. This was followed by a series of animated product assets showcasing five different flavours, aimed at driving consumer consideration alongside their workout journeys.
The campaign spanned multiple touchpoints, including TVC, OOH, digital OOH, retail shoppers, and socials.
