Master Graduation Project
Reusable Takeaway Bag Series
Starting with the global issue of single-use packaging waste, my master's degree graduation project, named 'Root - Reusable Takeaway Bag Series', aims to provide solutions for city waste management to avoid packaging waste and eventually build sustainable communities and cities.
Project posters setting/shooting/design: Eunice Nie
Project Video Directing/Recording/Editing: Eunice Nie
Project Statement
To provide students in Iglu with reusable takeaway bags to help stop producing packaging waste and meanwhile to form a sustainable eating habit of students by this design.
User Journey
As a pilot project, it will start from Iglu Redfern and then expand to other student accommodations and eventually to all the cafes in Sydney.
This project starts by launching a zero-waste cafe brand in Iglu Redfern named Root Cafe which is contributed by zero plastics and eco-friendly packaging for food and drink, especially the reusable takeaway bags for students to bring their meals along the way to their destinations. After use, the bags are easy to clean and folded into their backpacks.
Through this user journey, students are participating in sustainable behaviour alteration.
Project Brochure
