emagineer
Brand Identity
Emagineer is a mobile app launched in Australia and the US in 2022 that blends the physical and digital worlds. Powered by AI and cloud tech, it lets LEGO® fans turn everyday objects or drawings into custom, buildable models with just a snapshot.
We created a brand identity for emagineer — including logo, motion, colour palettes, iconography, and brand language — along with an award-winning website, recently receiving the Silver Award of Digital Craft in the Asia Pacific Cairns Crocodiles Awards 2024.
Inspired by a kaleidoscope, the logo features mirrored ‘e’s, forming an infinity symbol, indicating the app’s scanning method and limitless creative potential.
Award-winning Website
The emagineer website brings attention to how the emagineer app works by using the transition from random sketches to facilitated 3D LEGO® model rendering with a 'Press and Hold' interactive button. With the motion and the background sound effect on, it will take you through an immersive journey from 2D to a fantastic 3D world.
The emagineer website has recently received a Silver Award of Digital Craft in Asia Pacific Cairns Crocodiles Awards 2024.
Proposed Logo Variations
The below shows some of the proposed logo variations that are worth showcasing.
As the emagineer app is mainly associated with LEGO® bricks, scanning methods and cloud services, I've also tried to bring the logos to a playful, imaginative 3D way - even beyond normal imagination - creating visual illusion within the logos.
