Arubial Wagyu & Lilyvale
Logo Design
Arubial Wagyu and Lillyvale are two cattle enterprises owned by the Morgan Family. Arubial Wagyu specialises in premium herd genetics, offering exclusive access to elite fullblood Wagyu lines, while Lillyvale operates as a feedlot business, supplying high-quality, ready-to-process cattle to partners further along the supply chain.
In response to the client’s brief, I developed four logo variations across two distinct styles: a clean, typographic approach and a simplified illustrative direction.
Typographic Styles
Inspired by the marbling pattern of our premium wagyu, the logotype has been added irregular waves and corners with a mixture of upper and lower case letters. Using stars as an element to represent the uniqueness and high quality of the product.
On the stamp versions, a cattle tail has been incorporated into the letter A and L, which have been taken out as a simplified symbol for the logotypes.
Illustrated Styles
The second direction that the client preferred is to use minimal, original, hand-drawn outlines of animals. The two variations I've illustrated using Adobe Illustrator, are mimicking the bullhead and the Condamine Bell, a historical large cowbell in the town Condamine, where the business originated from.
