PayID®
The Day You PayID'd Me
As part of the PayID® Awareness Campaign, ‘The Day You PayID’d Me’ brings to life the delight and reassurance that using a PayID® gives both consumers and small businesses when transferring money as they can see where their money is going.
Collaborated with production house, Yukfoo, to bring the art directions to life, the 15s and 6s ads we launched in November 2022 is part of the first run on YouTube and other social platforms. This campaign also evolved into the 30s & 60s live on catch up TV, OOH, radio, cinema and PR in February 2023.
We had also launched approximately 500 Superlite/Metrolite light box ads, 200 digital screens in most of the universities, and over 40 radio channels nationwide.
Cinema Screening
