7th Day Brewery
Beer, for good's sake.
In 2022, 7th Day Brewery — based in Sydney’s Northern Beaches — sought a brand refresh, followed by a full website and social media design uplift. Guided by new art direction developed by me and expanded by our creative team, the rebrand gave the brewery a bold new voice.
Now positioned as the rebel brewery for community-minded people tired of bland beer and craving fresh experiences, 7th Day champions craft without compromise, fueled by a deep connection to its community and an obsession with quality.
Anchored in four tonal pillars — Rebellious, Adventurous, Cheeky, and Wise — the refreshed identity features a vibrant, energetic colour palette, bold uppercase and handwritten fonts, and hand-drawn illustrations that inject playful, rebellious character into every asset.
